Distribution Plan and Promotions Strategy Assignment

Distribution Plan and Promotions Strategy - Assignment Example External distributors will majorly carry out distribution of the smartphone. The phone is being sold globally and there will be a need to liaise with several distributors from several countries to get the product to the market. The distributors will supply the phones to retailers in their regions. This is an effective way of ensuring that the buyers all over the world can access the product. Other than using distributors, the company also intends to sell the phones on an online shop. This way the busy and young target group can purchase the smartphone and have it delivered to them saving them from the trouble of personally going to the shops. One recommended sales strategy is the use of sales people to sell the products directly to wholesale shops and door to door. This will enable the product to get to people who did not know about it and enable a significant number of wholesales to get hold of the product. Using wholesale outlets may also be a helpful strategy. Potential buyers can buy the product directly from them in bulk at a cheaper price or they can buy them from a retailer who is supplied by the wholesaler. Another applicable and effective channel of distribution is through the internet. Online shopping is the current trend in many households. Marketing products through the internet can be effective in reaching out to the targeted population. Selling the product online entails posting the specifications of the product, including the price and link or address through which a potential buyer can access the distributor. Finally, the use of telemarketing may be as well effective in marketing and distributing the product (Mullin & Cummings, 2008). It involves soliciting the target population to purchase a product through a phone call or through face-to-face video conferencing. It may is relevant in marketing my product and seeking a prospective buyer in that during the call, a promoter entices the targeted individual