Leadership Assignment Example | Topics and Well Written Essays - 2500 words

Leadership - Assignment Example Under the umbrella of brand development, my company will provide solutions like designing the brand portfolio, naming the brand, creating the package design of the product and reconfiguring existing brands. Blue Angel Pvt. will provide solutions like designing all the customer touch points such as creating corporate and customer identity of the brand under the name of brand designing solution (Blue Marlin, 2013). Five force analysis of the graphic designing industry can be explained in the following manner. Type of Force Intensity of the force Characteristics of the Force Buyer Power Moderate Although the switching cost for customers is low but buyer power in the industry has reduced due to involvement of value billing system. Supplier Power Low Graphic designing companies have the option to choose supplier from plenty of available suppliers such as freelancers, trained graduates and experienced professionals. Substitutes Moderate Collected design from Asian countries and eco-design or individual designs. New Entrant Low Graphic designing is not a resource hungry industry, hence talents move from one company and start a venture without investing huge amount of capital. Competition High The industry is hypercompetitive due to presence of many players; competitors compete with each other on the basis of price and process of service delivery. (Source: Cooper, Evans and Williams, 2009) It is evident from the industry analysis, that a leader must have expert knowledge and skill regarding graphic designing in order to help the organization innovate and attract talents from the industry. By lending the conceptual framework of â€Å"expert power† used in the research work of Yukl (2010), it can be said that leaders must have the creative knowledge to attract subordinates and coordination capability to infuse teamwork among subordinates in order to help the company to move ahead in the jungle of graphic designing industry. Creation of Environment According to Han nigan (2008) and Mullins (2007), it is important for any organization to develop a culture of reward, learning, knowledge sharing and creativity in order to address challenges created by macro environment. I believe that a leader of a graphic designing firm has to be a curious person; by stating the term â€Å"curious† I want to mean that the leader must have the willingness to gather information and knowledge from both internal and external sources and use the gathered ideas in order to bring innovation in the graphic designing process. In such context, I need to make sure that all of my team members in Blue Angel Private Limited have the same enthusiasm and culture value to gather and share knowledge. When I am talking about knowledge sharing culture in the organization, then it is evident that the readers of this report are expecting that I will take help of learning organization concepts in order to validate my points. The fact is that, research scholars such as Solesvik and Encheva (2010) have pointed out that innovation culture in the organizational can be created by integrating the concepts of organizational learning. Although organizations can use either formal or informal culture but I believe that, Blue Angel Private Limited should use organic organizational structure and informal culture in order to create room for successful and innovative environment. Krackhardt and Hanson (1993, p. 104) have defined informal organizational